By SOMDATTA SENGUPTAIt was branded as an act of robbery, in the good sense of course, when Charles Bieler, Joel Gott, and Roger Scommegna started producing great quality wines at prices that robbed others of their profit margins.
Thus “The Show” was born.
This California cabernet sauvignon is sourced from grapes in the state’s central and north coast.
It is described as rich, refreshing, juicy, with a deep color and intensity. It has good aromatics according to most reviewers and carries hints of blackberry, vanilla from the oak, accompanied by a bit of cherry. Notably, this wine is aged in both French and American oak.
According to the three thieves, The Show is “anchored by full-bodied Cabernet, it also features Merlot for a touch of softness. Cabernet Franc imparts a bit of earthiness and flavor-enhancing acidity, while Petite Sirah and Petit Verdot give it a deep ruby color and a hint of violets on the nose.”
And of course, it delivers great value.
The wine made its way into the market in 2007 and is rated among the top 20 cabernets in its price point, and with the economy going slow, has gained in popularity in the last year.
The thieves claim that they partnered with an American icon, Nashville’s Hatch Show Print, for this wine. According to them, Hatch shares this creative streak. Begun in the cradle of country music in 1879, the company’s colorful designs have been a staple of the American entertainment landscape for more than 125 years. Hatch posters have heralded the appearances of Johnny Cash, Louis Armstrong, Hank Williams, Patsy Cline and countless other luminaries.
On the bandit Web site Bieler is reported as saying: “We loved all three labels Hatch created, so we decided to use them all, even though the wine inside is the same. After all, there are three of us, so we figured, ‘Why not?’”
So, at $9.99 for just a day more, don’t wait too long to catch the last Show at Spirits Unlimited, Middletown.
