Thursday, August 6, 2009

Barefoot wines: Light, refreshing and “on sale”


Since Barefoot 1.5 liter bottles have been offered at a reduced price point, the bottles have been flying off our shelves at Spirits Unlimited Middletown.

Now, at $9.99 for all 1.5 liter varieties of Barefoot, the opportunity to stock up on this great deal is slipping fast. According to Store Manager Raymond Kimble, it’s really a popular wine and he has been ordering more of it as consumer demands have escalated during the period of sale between July 29th and August 11.

The natural question that comes to mind is why is this brand so popular? I think it is because the Barefoot winemakers have successfully found the chemistry for “easy to understand appreciate” wines.

At it’s regular price, which is a little higher than the sale price until August 11 at Spirits Unlimited Middletown, the wine still is one of the “most sold” wines in the store. People who buy it claim they love to drink it.

Translation: It is light, tasty and it goes down well.

In all varieties from Sauvignon Blanc to its White Zinfandel, the fruit flavors come through easily. The next thing that people remember after taking a sip is that it is “refreshing.” Also, it wasn’t too difficult to enjoy the wine, i.e., it’s not a complicated wine.

These points are exactly what this California brand has pegged its reputation on: light, fruity, refreshing and easy to enjoy.

Considering that the economy is till giving us headaches, these Barefoot wines and the Barefoot spirit are the need of the hour. If the wines are not enough to put you in a good mood, how about a Beach Rescue Cleanup & Concert?

According to the Barefoot site, there is one happening right down our shore at Asbury Park. Mark your calendars for Saturday, August 29. Meet up at 1300 Ocean Avenue in Asbury Park between 2 p.m. until 10:00 p.m. There are four specific meet up points — south end of Boardwalk near the end of Asbury Avenue, middle of the Boardwalk near end of 5th Avenue, north end of the Boardwalk near the end of 8th Avenue and Deal Lake Drive.

The concert features musical guests Joss Stone, Gavin DeGraw, Cold War Kids & Mason Jennings. A VIP reception for all cleanup attendees is scheduled between 5-6 p.m. at The Stone Pony, 913 Ocean Avenue.

Things to note if you are interested are: a) you must be 21+ to participate in this event; b) volunteers should arrive in light colored, comfortable clothing and protective gear like hats, sunglasses and, depending on the task they plan to tackle, closed toed shoes; c) preferably, bring your own sunscreen and water; and d) do not forget to RSVP to attend.

For more on the event, check out the Barefoot events page online.

About Me

This blog is designed, edited and published by Somdatta Sengupta for Circus Liquors Inc. Content is supervised by Stuart Keats, Manager of Liquor Operations for Circus Liquors Inc. Site header created by Denise Reinle. Graphics support provided by Phyllis Vivoli. Content support provided by Mike DeNiro. Store Manager for Spirits Middletown is Ray Kimble. He can be reached at (732) 957 9700. For questions, comments or more information, write to Spirits Middletown at For placing orders or any form of assistance with your fine wine, beer or other party planning requirements, call the store directly at (732) 957 9700.