Monday, November 2, 2009

Spirits Weekly Webinar: A bit about beer


After each holiday weekend there is that time where you just need to ease into your daily routine, get back into your groove, get on with your to-do list and relax.

This week we bring you Jonathan Wurm who will help you do just that but with style — beer style, that is.

(Click on picture to view video)

Jonathan is the Imports and Crafts Account Manager with MillerCoors and represents Leinenkugel Brewing Company, one of the seventh-oldest brewery in this country. It is reported on the official company website that Jacob Leinenkugel established this brewery in 1867 and handed down the tradition to his successors. Five generations and 140 years later, this brewery can still inspire you with its craftsmanship, taste and quality. The magic continues to brew in Wisconsin as we speak.

Now, why Wisconsin, one might wonder. The reason is pure and simple: water.

When Native American tribes settled in an area, they did so after determining the location's natural attributes, like water. In Ojibwan, Wisconsin means gathering of the waters, according to the Leinenkugel Brewing website. And for Mr. Leinenkugel, the waters of the Chippewa River, Duncan Creek and Big Eddy Springs was inspiration enough to start brewing.

Jonathan says that officially there are 140 different styles of beer as per the Brewers Association.

A quick FYI: The Brewers Association is an organization of brewers, for brewers and by brewers. More than 1,000 US brewery members and 19,000 members of the American Homebrewers Association are joined by members of the allied trade, beer wholesalers, individuals, other associate members and the Brewers Association staff to make up the Brewers Association. Its purpose is to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts.

Jonathan explains in this video report how the different styles of beer can be pared down to two basic types — ales and lagers. Stay with Jonathan to learn about these styles and then drop by Spirits Unlimited Middletown to casually select your style of beer from our huge collection of popular and exclusive beers.


About Me

This blog is designed, edited and published by Somdatta Sengupta for Circus Liquors Inc. Content is supervised by Stuart Keats, Manager of Liquor Operations for Circus Liquors Inc. Site header created by Denise Reinle. Graphics support provided by Phyllis Vivoli. Content support provided by Mike DeNiro. Store Manager for Spirits Middletown is Ray Kimble. He can be reached at (732) 957 9700. For questions, comments or more information, write to Spirits Middletown at For placing orders or any form of assistance with your fine wine, beer or other party planning requirements, call the store directly at (732) 957 9700.