Friday, November 20, 2009

Spirits Middletown presents even more savings online!!!

By SOMDATTA SENGUPTA

Who wants to save a dollar? Or better even save $5?

We, at Spirits Unlimited Middletown, bring you a special holiday offer with our first-ever Internet Discount Coupons.

For a limited time only, we are offering two great red wines, the Estancia and Franciscan Cabernet Sauvignon at unbelievable prices.

While at the store you will get the Estancia for $15:99, you can save an additional $3:41 by downloading and printing this Internet coupon and buy the same great wine for only $12:58.

Similarly, the store price for the Franciscan is $24:99. You save an additional $5:01 by downloading and printing this Internet coupon and treat yourself to an amazing wine at an unbelievable price of $19:98.

Both wines have received very high customer feedback. In addition, we have Jerry Johnston, the Premium Wine Manager from R&R Marketing, reviewing these two wines for you right here, so you can understand what great value and quality you will receive for printing out these coupons and coming to our store with them.


Notes on Estancia Cabernet Sauvignon



Color: Deep red


Nose: Spicy, berry notes and hints of toasted sweet oak.


Taste: Rich fruit-flavor up front with soft tannins and a smooth finish.

Regular store price: $15:99
Internet price: $12:58
Savings: $3:41





Notes on Franciscan Cabernet Sauvignon


Color: Ruby Red


Nose: Fruity, jammy notes with hints of cocoa and oak


Taste: Flavors evolve in layers with tastes in mid and end palate

Regular store price: $24:99
Internet price: $19:98
Savings: $5:01








Wouldn't you like to save more and stretch the value of your dollar this holiday season? We all would! That's why Spirits Unlimited Middletown is always here for you, thinking about you and giving you amazing discounts to put you in the holiday spirit.

But hurry! This offer is really too good to be true. Print this coupon and rush to the Middletown store at 853 Highway 35 to get your special discount.





Please remember to present your online coupon to the cashier before the beginning of the transaction. In case you have problems printing, then mention the online coupon codes (
Estancia #02720 and Franciscan #02719) to the cashier at the Middletown Spirits Unlimited store before your items are scanned to redeem your savings.

If you have any questions, please write to us at spiritsmiddletown@gmail.com



Tuesday, November 17, 2009

Spirits Weekly Webinar: Craft Beers

By SOMDATTA SENGUPTA

Craft beers are as American as apple pie.

These beers are usually produced in a specialized brewery and are brewed with great care to achieve distinctive taste and flavor. They are also produced for a specific target audience who prefer that style. Craft beers are never mass-produced but there might be exceptions. The largest American craft brewery is Samuel Adams.

With brewpubs, microbreweries and restaurants, the craft beer scene is New Jersey is hot and happening. My three favorite brewpubs in the state — Harvest Moon (New Brunswick), Triumph (Princeton) and Basil T's just down the road in Red Bank, serve some great selections. The food to go with beer isn't bad either, with Basil T's Italian grill ranking pretty high on the culinary scene. I highly recommend trying a "growler" at your nearest brewpub because we have a lot of new varieties brewing in the Garden State (Check out the Garden State Craft Brewers Guild) and there will surely be more than one that will knock your socks off.

But if you are not feeling adventurous enough to venture out, and just want to relax at home and chill, we highly recommend that you drop by Spirits Unlimited Middletown and grab your favorite craft brew. We have a huge selection and can almost guarantee you will find what you are looking for. In case we don't have it on our shelf, just ask us to get you your beer of choice. We will do our best to keep you happy and "chill'n!"

On that note, I would like to present to you our expert on beer, Jonathan Wurm, the Imports and Crafts Account Manager with MillerCoors. Today he will share with you some aspects of the Leinenkugel Brewing Company, one of the seventh-oldest brewery in this country. Like every microbrewery, there is a story behind Leinenkugel as well, a lore that takes you back in time to 1867, to the era of the lumberjacks in Chippewa Falls, Wisconsin.

Family-owned and operated, Leinenkugel beers are handcrafted and bring home the adventures of the Northwoods in Wisconsin. Between four seasonals and year-round brews this self-described "old-world Germanic brewery" has won many awards, and will win your heart as well.

Friday, November 13, 2009

The Point is here in Middletown

By SOMDATTA SENGUPTA

How can a cold, rainy day sizzle?

When you have a great radio station to rock with. Now playing at Spirits Unlimited Middletown is 94.3 The Point.

The Point Crew is also giving you a chance to win a 4-pack of tickets to see the Devils battle the New York Rangers at the Prudential Center in Newark on March 10.

So rush to the store now, the radio station is here only until 7 p.m. tonight!

Monday, November 9, 2009

Spirits Weekly Webinar: Great wines, Incredible value for money

By SOMDATTA SENGUPTA

Go Red!


The color Red represents so many aspects of life. It represents life, love and passion. It is in essence what red wines have come to symbolize to the wine enthusiast.

(Click on picture to view video)

Our expert on the Webinar series today is Jerry Johnston from R&R Marketing, New Jersey's premier wine and spirits wholesaler. Today on camera, Jerry introduces us to two Napa Valley classics: Estancia and Franciscan Cabernet Sauvignon.

Jerry notes that both wines are full-bodied and rich, and delivers exceptional quality for their price range. Both are special wines that will be featured in the store and on this blog throughout this holiday season.

According to the Estancia website, the grapes are grown in a region along the Estrella River in Paso Robles. It is ideal for Cabernet Sauvignon grapes as the rugged landscape and the unique microclimate produces harvests with high skin-to-juice ratios for complex wines.

Official notes on Estancia:

Color: Deep red

Nose: Spicy, berry notes and hints of toasted sweet oak.

Taste: Rich fruit-flavor up front with soft tannins and a smooth finish.

For a slightly richer red, Jerry switches to the Franciscan Cabernet Sauvignon, a wine with "significant jump in quality and character."

To learn about this wine is to indulge yourself in luxury as Jerry opens up the secrets behind this great classic wine. With a deep, rich color, intense flavor and a dusty cocoa hint on the palate, Jerry describes for you why this wine is a "must-buy" at Spirits Unlimited Middletown.

(Click on picture to view video)

Officially, Franciscan claims to be the quintessential Napa Valley Cabernet Sauvignon. On the California coast, a combination of cool evenings and warm-cool days allow slow ripening with full maturity time for sugars and tannins.

Color: Ruby Red

Nose: Overwhelming fruity, jammy notes with hints of cocoa and oak

Taste: Flavors evolve in layers with tastes in mid and end palate

For more information on these wines or questions that come to mind, write to us at
spiritsmiddletown@gmail.com.

Monday, November 2, 2009

Spirits Weekly Webinar: A bit about beer

By SOMDATTA SENGUPTA

After each holiday weekend there is that time where you just need to ease into your daily routine, get back into your groove, get on with your to-do list and relax.

This week we bring you Jonathan Wurm who will help you do just that but with style — beer style, that is.

(Click on picture to view video)

Jonathan is the Imports and Crafts Account Manager with MillerCoors and represents Leinenkugel Brewing Company, one of the seventh-oldest brewery in this country. It is reported on the official company website that Jacob Leinenkugel established this brewery in 1867 and handed down the tradition to his successors. Five generations and 140 years later, this brewery can still inspire you with its craftsmanship, taste and quality. The magic continues to brew in Wisconsin as we speak.

Now, why Wisconsin, one might wonder. The reason is pure and simple: water.

When Native American tribes settled in an area, they did so after determining the location's natural attributes, like water. In Ojibwan, Wisconsin means gathering of the waters, according to the Leinenkugel Brewing website. And for Mr. Leinenkugel, the waters of the Chippewa River, Duncan Creek and Big Eddy Springs was inspiration enough to start brewing.

Jonathan says that officially there are 140 different styles of beer as per the Brewers Association.

A quick FYI: The Brewers Association is an organization of brewers, for brewers and by brewers. More than 1,000 US brewery members and 19,000 members of the American Homebrewers Association are joined by members of the allied trade, beer wholesalers, individuals, other associate members and the Brewers Association staff to make up the Brewers Association. Its purpose is to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts.

Jonathan explains in this video report how the different styles of beer can be pared down to two basic types — ales and lagers. Stay with Jonathan to learn about these styles and then drop by Spirits Unlimited Middletown to casually select your style of beer from our huge collection of popular and exclusive beers.

Cheers!!!

About Me

This blog is designed, edited and published by Somdatta Sengupta for Circus Liquors Inc. Content is supervised by Stuart Keats, Manager of Liquor Operations for Circus Liquors Inc. Site header created by Denise Reinle. Graphics support provided by Phyllis Vivoli. Content support provided by Mike DeNiro. Store Manager for Spirits Middletown is Ray Kimble. He can be reached at (732) 957 9700. For questions, comments or more information, write to Spirits Middletown at spiritsmiddletown@gmail.com. For placing orders or any form of assistance with your fine wine, beer or other party planning requirements, call the store directly at (732) 957 9700.